United Way 10,000 Hours Show (UW10K) is a year-round student-led campaign to recruit and recognize volunteers that culminates annually with a free concert for volunteers. It is organized locally, from volunteer outreach to concert production. Through volunteer fairs, group volunteering and peer-to-peer outreach, the student leaders of UW10K, a core group of 10 to 50 students, mobilize their campus to get out and volunteer in the community. The real “Show” of UW10K is the peer-to-peer outreach effort by student leaders to get more young people involved in volunteer service. More than 4,000 young volunteers have served more than 110,000 hours with UW10K.
Where is UW10K? The following campuses and communities have UW10K:
- The University of Iowa, Iowa City, IA
- Drake University, Des Moines, IA
- University of Wisconsin, Madison, WI
- Edgewood College, Madison, WI
United Way’s Campus Engagement work is supported by Deloitte, FedEx, Gatorade and CheapTickets.
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GIVE: Generations X and Y are United Way’s future donors. These 120 million citizens will take over the majority of this role by 2011.
ADVOCATE: College and university volunteerism is associated long-term with participation in community action.
VOLUNTEER: Students who volunteer in high school and/or college are more likely to participate in volunteer work after graduating








